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| Trend 4: User experience matters at last |
We call this the “Google Effect.” Time and again, employees repeatedly ask that their intranet user experience be as simple, efficient and satisfying as their Google experience. Employees don’t care that integrating information from legacy databases and enterprise systems into a single interface can be challenging and expensive. In their minds, if Google can provide a quality user experience, then so should their company intranet.
IDC explains this trend as a new “user experience platform” emerging to improve the lives of information workers as existing intranets and transactional applications are integrated. And for intranet managers, this is good. A few years ago, employees barely cared about their company intranets. Today, they’re using their intranets so much that they expect them to have the simplicity and usability of Google or Yahoo! Furthermore, in many large companies, the intranet serves as the official face of the company. Companies with unusable and complex intranets are doing their employees a huge disservice.
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